GetResponse is an easy, user-friendly program to create and manage your email marketing. All of its features, from creating top quality emails to tracking and reporting campaigns, are surprisingly simple to use and understand. In addition to email marketing, they offer many features and marketing services at no extra cost in GetResponse’s monthly pricing. Sound too good to be true? Let’s find out.
Consumer Feedback
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20 Key Features Of GetResponse
An outstanding aspect of GetResponse lies in the abundance of features it offers without extra cost. Among its finest and widely favored features are:
- List Booster: with one click, you can import contacts from Gmail, Magento, Salesforce, and Highrise
- Social sharing: with Facebook, Twitter, Google+, LinkedIn, and Pinterest
- App Center: you can integrate with 100+ apps/software via Zapier, including PayPal, Google Analytics, Joomla, Salesforce, Shopify, Etsy, Facebook, Amazon, and more
- Multimedia Center: library of free images to use or search Shutterstock gallery (or GIFs via Giphy)
- Email Intelligence: enhanced reporting on time of day/day of week metrics, automated report delivery, statistics on autoresponder, social sharing, bounce rate, and unsubscribed
- Inbox preview (requires upgrade) to see what email will look like before you send (free email tests)
- Responsive email design (and option to hide specific newsletter blocks – image, button text – on mobile)
- Split A/B testing to see what content or subject line performs better
- RSS to email to let subscribers get the latest blog posts via email (as soon as they publish or a weekly digest)
- Advanced segmentation: target specific subscribes based on previous actions (clicks, opens, etc)
- Spam Assassin integrated into the message editor (with issues found or suggestions)
- Forms and pop-up creator: use drag and drop editor to create sign-up boxes to embed on your website (and adjust settings on when it appears)
- E-commerce tools: connect to Shopify, Woo Commerce & more to include promo codes, abandoned carts, etc.
- Live chats: engage with people on your website via code, customize appearance, get stats, and see an archive of messages.
- List Building Program to help boost your list and up your marketing to a new level
- Landing page creator & website builder using your own domain
- Automation & Autoresponders: create workflows and messages to go out automatically to specific conditions like clicking a link, visiting a website, etc.
- Webinars: create live, recorded, or on-demand events to invite subscribers to learn (with registration confirmation emails and reminders) can password-protect and create a waiting room (for marketing and e-commerce plans)
- iPhone and Android apps to create campaigns and track results on the go
- Interactive guides, video tutorials, and plenty of resources to help you (and chat for additional support)
GetResponse Pricing
GetResponse operates on a monthly fee structure based on the number of contacts, and it doesn’t entail any binding contracts or cancellation fees. Here’s a breakdown of the key distinctions among plans. For those seeking extended usage, substantial savings await with an annual 18% discount or an even more enticing 30% discount for a 2-year commitment
| Plan | Email Marketing | Marketing Automation | Ecommerce Marketing |
| Month to month | $19 | $59 | $119 |
| Monthly (12 months) | $15.58 | $48.38 | $97.58 |
| Monthly (24 months) | $13.30 | $41.30 | $83.30 |
| Lowest tier plan | 1,000 contacts | 1,000 contacts | 1,000 contacts |
| # newsletters | Unlimited | Unlimited | Unlimited |
| Automation | Basic | Advanced | Advanced + Ecommerce |
| # of users, websites & chat seats | 1 | 3 | 5 |
| Bandwidth | 10GB | Unlimited | Unlimited |
| # webinar attendees | n/a | 100 | 300 |
At the pinnacle tier with 100,000 contacts and no contractual obligations, the pricing escalates to $539 per month for the Email Marketing plan, $599 per month for the Marketing Automation plan, and $699 per month for the Ecommerce Marketing plan.
Explore and Contrast Pricing Across All Plans
- GetResponse has a 30-day free trial (no credit card required) for up to 500 contacts.
- Plans for any size – Startups can take advantage of their free plan to get you started, and large corporations can utilize the Enterprise-level plan for 100,000+ employees (must contact for pricing).
- GetResponse gives nonprofit 501 (c)(3) organizations a 50% off “forever” discount on all of its pricing.
Our Personal Experience With GetResponse
We decided to experience the features firsthand by taking their free trial for a test drive. Creating an account proved to be a breeze. It’s refreshing when free trials don’t demand extensive upfront information or necessitate personal details, such as a phone number for potential sales contacts. All we had to do was provide our email address, confirm it, add our location, and we were good to go
Customizable Dashboard
After logging in, you’re presented with a brief guide that navigates you through the diverse tools, or you can choose to navigate independently. The primary screen features a customizable dashboard, allowing you to incorporate and arrange ‘widgets’ for the tools you frequently use, providing a personalized and user-friendly interface.
Customizable Menus
Having prior experience with other email marketing platforms such as Mailchimp and Constant Contact, we discovered that GetResponse stands out for its exceptional intuitiveness and user-friendliness. Navigating through the menu is effortless, with the option to customize the top three tools based on your specific requirements.
A/B Testing, Automation, And Email Scheduling Is User-Friendly
Every feature we experimented with provided a step-by-step walkthrough for setup, ensuring clarity and foolproof execution, whether it was for emails, automation, A/B tests, or any other functionality. The user-friendly interface requires minimal expertise, making it approachable even for individuals who may not be tech-savvy.
Your Newsletters Will Look Slick Thanks To The Layout Builder And Pre-Designed Templates
Their email marketing tool has all the things you come to expect, like a layout builder, pre-designed templates, testing and previewing, saving templates, etc.
Mobile Lacks Some Features
But a few extra bells and whistles, such as the ability to add your own custom font and the option to turn off certain blocks to not show up on mobile.
AI Subject Line Generator
Built-In Spam Checker
Contact Management
The only thing we didn’t test out was some of the advanced options in the lists and reports since we didn’t have any contacts added or campaigns sent. But from what we could tell, those were just as simple too. The contacts area has a list hygiene area to remove duplicates or inactive contacts. You can also create blocklisting rules to prevent certain spammy domains from subscribing.
Customer Feedback
See what real users have to say about their experiences with GetResponse. We’ve collected customer reviews from around the web to help you make the best decision about whether GetResponse is right for you.
Praise
“I use GetResponse for basic email campaigns and find the tool easy to use. I was able to jump in and send my first email with limited time spent figuring out how it worked. I’m excited to explore other features going forward.”
Allison, G2Crowd 1/03/2024
“Get Response has evolved quite a bit in the 2-3 years that I’ve been with them. Consistently adding new elements and curriculums to the platform. From email responders to landing pages and website design, they’re becoming a well-rounded software that can be a huge advantage in your journey as a business owner. There are also lots of helpful tutorials and trainings to help you get the most from your subscription and further ahead in your business faster.”
Complaints
If you cancel it removes your access to your account immediately. So if you want to continue to use the service for the entire time that you have paid for you cannot cancel. However, if you miss canceling before the renewal date, they absolutely will not refund you. They also do not provide notice that they are about to renew your account.”
“I signed up with Get Response to send out my blog posts using my subscriber’s list. I sent out one email with my list and I received an email from Get Response that they were shutting down my account for investigation due to abnormally high negative metrics (such as spam complaints, bounces and/or unsubscribes). I emailed them back right away, but they didn’t respond until more than 24 hours later.”
Is Email Marketing Effective? 3 Stats for 2024
- Return on Investment (ROI):
- Email marketing has consistently shown a high ROI compared to other digital marketing channels. According to various studies, the average ROI for email marketing is around $42 for every $1 spent. This makes it one of the most cost-effective forms of digital marketing.
- Conversion Rates:
- Emails have a higher conversion rate compared to many other marketing channels. A well-crafted email with a clear call-to-action can drive recipients to take the desired actions, whether it’s making a purchase, signing up for a webinar, or downloading content. Conversion rates from email marketing campaigns vary, but they tend to be higher than those from social media or display ads.
- Global Reach and Engagement:
- Email is a widely used communication channel globally, providing a broad reach for marketers. With billions of email users worldwide, businesses have the opportunity to connect with a diverse audience. Additionally, personalized and targeted email campaigns have shown higher levels of engagement compared to generic, mass emails.
Keep in mind that the effectiveness of email marketing can depend on various factors, including the quality of the email content, the relevance to the target audience, and the overall strategy employed by the marketer. For the most up-to-date statistics on email marketing in 2022, I recommend checking recent industry reports and studies.
